Outsource your Public Relations Officer (PRO) work to Fairway. Trade license renewals, labour & immigration cards, document attestation, government submissions, and amendments — handled by specialists who know every government counter in the UAE.
What Fairway PRO services cover
A Public Relations Officer (PRO) is the person who handles all UAE government interactions for a business — license renewals, visa processing, labour cards, document attestation, trade name amendments, and immigration paperwork. Most SMEs don't need a full-time PRO on payroll, but they do need consistent government liaison.
Fairway PRO Services delivers outsourced government liaison on a monthly retainer — typically 40% cheaper than hiring an in-house PRO, with the added benefit of specialists who interact with every UAE government department daily and know how to navigate edge cases that stall paperwork at counters.
Government departments
Active monthly retainers
Cost savings vs. in-house
SLA on most submissions
Working relationships with DET, ADDED, SEDD, free zone authorities, MoHRE, GDRFA, ICP, MOFAIC, and notary publics across the UAE.
Faster turnarounds, lower costs, zero employment liability — and access to specialists who handle hundreds of cases per month.
Monthly retainers from AED 1,500 vs. AED 6,000+ for an in-house PRO (salary + visa + benefits + Emirates ID).
Pre-packaged documents and direct counter access mean most submissions happen within 24 hours of request.
No salary, visa, EOSB, or compliance obligations — just a clean monthly fee with itemised billing.
Automated alerts 60–90 days before license, visa, or Ejari expiry — never let critical dates lapse.
Visa specialist, license specialist, attestation specialist — instead of one generalist juggling everything.
Every government fee, courier, attestation, and submission is documented — no surprise charges, audit-friendly.
Certified Arabic-English legal translation for contracts, certificates, and government submissions — included in retainer.
End-to-end attestation chain: home country → UAE Embassy → MOFAIC → notary public — handled in one workflow.
Submit requests via WhatsApp; track status in real-time. No queues, no email chains, no phone tag.
Six service categories — bundled in monthly retainers or available per-transaction.
Trade license renewals, activity additions, partner changes, share transfers, and trade name amendments — across mainland, free zone, and offshore.
End-to-end visa work — entry permits, status changes, medicals, biometrics, Emirates ID, stamping, and renewals.
Ministry of Human Resources & Emiratisation (MoHRE) work — labour cards, employment contracts, work permits, and gratuity calculations.
Multi-jurisdiction document attestation — home country apostille, UAE Embassy, MOFAIC, and notary public chain.
Certified Arabic-English translation by Ministry of Justice approved translators — accepted for all UAE government submissions.
Tenancy contract registration — Ejari (Dubai) and Tawtheeq (Abu Dhabi) — required for visa quota, license renewals, and bank account opening.
Our 6-step engagement model gets you onboarded in 48 hours and operational from day three.
30-min call to map your PRO needs & volume
Custom retainer based on your requirements
Power of Attorney to authorise PRO work
Review your existing licenses, visas, registrations
Set up tracking for all expiry dates
WhatsApp-first request channel goes live
Onboarding requires a Power of Attorney (POA) authorising Fairway to act on government matters, plus a digital archive of your existing licenses, visas, and registrations. Most clients are operational within 48 hours.
For each transaction, you submit the source documents via email or WhatsApp; we handle the rest.
Get Onboarding PackEvery business is different — your jurisdiction, visa needs, banking requirements, and timeline shape the final cost. Tell us about your plans and we’ll send a transparent, all-in quote within one business day.
Most SMEs lose 8–12 hours a month to government counters and queue-watching. Fairway absorbs that overhead so your team focuses on the business — at lower cost than an in-house PRO and with specialists who handle hundreds of cases monthly.
Talk to a SpecialistMost submissions handled within 24 hours of request via WhatsApp.
60-day advance alerts on license, visa, Ejari, & insurance expiries.
No salary, visa sponsorship, or end-of-service liability.
One team for licensing, PRO, accounting, and tax compliance.
We used to lose two days a month to license renewals and visa runs. Fairway PRO Services took it all over for AED 2,500/month. Three years later we've expanded the team to 18 staff and they handle everything — same-day, no follow-ups needed.
Quick answers to the questions we hear most often. Have a different question? Just WhatsApp us.
A Public Relations Officer handles all government interactions for a UAE business — trade license renewals, visa stamping, labour cards, document attestation, MOFAIC certifications, court submissions, Ejari registration, and amendments to corporate records. The PRO interfaces with DET, ADDED, free zone authorities, MoHRE, GDRFA, ICP, MOFAIC, and notary publics.
Free zone companies still need PRO work — license renewals, visa processing, MOFAIC attestations, mainland branch registrations, and amendments. Free zones often have streamlined portals but the PRO function (paperwork, signatures, government submissions) still exists. Most free zone clients use Fairway's Lite or Standard retainers.
Yes — typically 40% cheaper for SMEs. An in-house PRO costs ~AED 6,000+ monthly (salary AED 4,500 + visa + Emirates ID + medical + accommodation allowance + EOSB accrual). Fairway's Standard retainer at AED 2,500 covers similar workload with specialist depth and zero employment liability.
Absolutely — we onboard companies leaving in-house PRO arrangements regularly. Onboarding involves a document audit, POA setup, and renewal-calendar handover. Most transitions complete in 48 hours with zero downtime. We can also handle the existing PRO's visa cancellation if you're letting them go.
Setup consultancy is one-time — license formation, initial visas, bank account opening. PRO services is recurring — annual renewals, ongoing visa work, amendments, attestations. Most companies need both: setup once, PRO retainer ongoing. Fairway provides both under one engagement.
No — government fees (DET, ADDED, MoHRE, ICP, MOFAIC, etc.) are billed separately at cost. Fairway's retainer covers our service fee, document handling, courier, and submissions. Every transaction is itemised so you see exactly what went to government vs. what's our service charge.
Standard retainer SLA is 24 hours for most submissions. Enterprise tier includes same-day SLA for visa processing, license renewals, and labour cards. Urgent ad-hoc work outside retainer scope can be quoted on a per-transaction basis.
Yes — Fairway has working relationships across DET (Dubai), ADDED (Abu Dhabi), SEDD (Sharjah), Ajman DED, RAK Government, and all major free zone authorities. Multi-emirate businesses on Standard or Enterprise retainers receive unified service across all jurisdictions.
Tell us your setup preferences and our consultants will calculate a transparent, all-in quote within one business day. No spam, no high-pressure sales — just a clear path to your setup.
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